Today’s post is a case study with sustainable living educator, Laura Trotta.
Laura used her blog to crowdfund more than AUD 37,000 for sustainability initiatives, including the construction of her Self Sufficiency in the Suburbs membership site and her trip to Antarctica to participate in a global sustainability program.
Here’s how she did it.
When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). I simply saw it as my main platform to inspire and edu [...]
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Some of the biggest medical advances of the last few decades have been in diagnostic imaging—ultrasonogaphy, mammography, computerized tomography (CT), magnetic resonance imaging (MRI) and so on. The same forces that have propelled technology developments elsewhere—tiny cameras, smaller and faster processors, and real-time data streaming—have revolutionized how doctors use imaging in performing procedures. Almost every surgery involves some sort of a scan prior to incision. Even in emergencies, surgeons have ultrasound or CT to help [...]
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“Put your phone away” has become a commonplace phrase that is just as often dismissed. Despite wanting to be in the moment, we often do everything within our power to the contrary. We take out our phones to take pictures in the middle of festive family meals, and send text messages or update our social media profiles in the middle of a date or while watching a movie. At the same time, we are often interrupted passively by notifications of emails or phone calls. Clearly, interacting with our smartphones affects our experiences. But can our smartphones af [...]
How to Develop an Engaged Blog Audience
In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business.
Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads to more effective monetization. When people see engagement, they want to stick around and spend money.
Three ways to build engagement with your audience
Show up predictably – You need to show up regularly.
Show up mentally – Be prepared and ready to engage [...]
Everyone in Japan knows its citizenry is getting older at a faster rate than that of any other nation. But for outsiders, the most striking insight may be that the Japanese want to face aging well. In fact, by government edict, the goal is to direct policy, health care, and even citizens themselves toward longer, healthier, more enriching lives.
The resulting lessons will be critical to life science companies worldwide as the aging trend prevalent in Japan expands to other nations. These companies are using Japan to deepen their understanding of the business opportunities in health care, medic [...]
Dave Wheeler for HBR
A hundred fifty years ago, poet Emily Dickinson described loneliness as “the horror not to be surveyed, but skirted in the dark.” Had she been running a modern company, she might have felt differently. Loneliness should be as important to managers, CFOs, and CEOs as it is to therapists. The last half-decade of research has demonstrated that loneliness threatens not only our physical health and well-being, but also our livelihood. Research shows that loneliness has the same effect as 15 cigarettes a day in terms of health care outcomes and health care co [...]
Kenneth Anderssson for HBR
Inventive companies like Amazon and Tesla are constantly churning out new products and services, but there is something else that they, and other distinctive enterprises, are also in the business of producing: their version of leadership. A research project we just completed suggests there might be something important and innovative going on in this department, too. The “challenge-driven” leadership we found in our study of MIT leaders might not be right for every kind of enterprise, but we suspect it will spread to many more in years to come.
The idea [...]
A lot of money has been spent on information technology in health care with little to show for it. To understand why we must pay a visit to the hospital.
It only takes 10 minutes of direct observation of a nurse in a hospital to understand care-delivery processes are not standardized and are dependent on individuals, not systems. This lack of reproducibility leads to errors. Since every caregiver does it his or her own way, it’s difficult to improve anything. Stable systems that are reproducible are required to deliver consistently high quality. Industrial companie [...]
At a meeting, a low-level leader thought he was being helpful by pointing out why the CEO’s ideas couldn’t be implemented. The CEO did not find this endearing, and she conveyed that message to the employee’s boss. The manager trapped in the middle turned to me for help: how could he protect his employee – who was good at his job – from a CEO who now saw him as a naysayer?
If you have an employee who consistently delivers what your team needs, but your boss doesn’t like him, it can be tough to figure out what to do. You might consid [...]
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Anyone who hopes to hit the ground running in a new organization must first cultivate allies—a network of people who can provide the information, resources and support needed to succeed. But few onboarding programs offer concrete advice on how to build those all-important connections.
Our research over the past decade shows that replicating the network of an established employee in a strong culture typically takes three to five years. But recently we began to wonder if there was a way to accelerate that process. Could we develop a better blueprint for newcom [...]
In today’s society, infertility is one of the most common health concerns among several couples. Stress, hormonal imbalance or poor lifestyle choices are some major causes of infertility in both men and women. If you are also getting trouble in conceiving a healthy baby, then Dr Seyi Integrative Healthcare is the one-stop health care facility for you to schedule an appointment and receive safe and effective infertility treatment. Not just information about how to treat infertility naturally, you can also get relevant and helpful information about fertility cleansing, pregnancy, kicks or baby [...]
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We know that male mentors and sponsors are essential for helping talented women get ahead. When women are mentored by men, they make more money, receive more promotions, and report greater satisfaction with their career trajectories. Although advantageous for all employees, mentoring is particularly helpful to women for addressing the myriad barriers to career advancement. But in the wake of the #MeToo Movement there are growing whispers among some men that it just isn’t safe to mentor women. We’ve also heard from some men who are having the opposi [...]