How to Promote Your Blog Offline
Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation.
The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people.
You may need to step out of your comfort zone, but that can be rewarding. You never know when someone you meet will become a reader, collaborator, team member, or even sponsor.
The sky’s the limit when it comes to offline promotion, and engagement is sometimes much stronger. Pe [...]
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When someone you work with annoys you, it’s tempting to avoid the person as much as possible. But this isn’t always feasible and often only makes the situation worse. You’re better off cultivating some empathy. How can you do that with a colleague who rubs you the wrong way? How can you foster curiosity instead of animosity?
What the Experts Say
“We’ve all encountered someone in the workplace who irritates us,” says Annie McKee, the author of How to Be Happy at Work and a senior fellow at the University of Pennsylvania. “It may h [...]
Project Apollo Archive/NASA Johnson Space Center/Flickr
NASA today is a very different beast from the NASA of the 1960s. Though many would call that decade NASA’s golden age, we’d argue that NASA’s innovation and influence is even greater today.
Since the Apollo program, NASA has faced funding cuts, competition from other nations for space leadership, and a radical restructuring of its operating environment due to the emergence of commercial space – all of which have forced the organization to change its ways of thinking and operating.
Over the past few decades, not o [...]
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When you’re a leader — no matter how long you’ve been in your role or how hard the journey was to get there — you are merely overhead unless you’re bringing out the best in your employees. Unfortunately, many leaders lose sight of this.
Power, as my colleague Ena Inesi has studied, can cause leaders to become overly obsessed with outcomes and control, and, therefore, treat their employees as means to an end. As I’ve discovered in my own research, this ramps up people’s fear — fear of not hitting targets, fear of los [...]
You often write songs which are meaningful and heartfelt but are they catchy? Not every song has the ability to become hit and sensation to trend worldwide. So what to do and where to start if you have the heartfelt desire to write some hit songs? It doesn’t matter if you can’t sing very well or don’t play an instrument. Try this following program of two weeks created by the famous songwriter, teacher, A&R consultant and record producer Loren Israel. He is a Los Angeles based record executive and music producer who mastered the art of developing the songwriters as well as independent [...]
As the new general manager of the Global Research & Innovative Technology Center (GRIT) at Hitachi Metals, Kenichi Inoue is tasked with creating an updated framework for research and development in advanced materials, helping his organization make the shift to a new approach to engineering and innovation in a disrupted world.
With products that include both basic materials and finished products used in automobiles and electronics, Hitachi Metals has established GRIT as a research facility that accelerates the production of advanced materials by using new technologies such as artificial in [...]
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There is no shortage of hot takes regarding the significant impact that artificial intelligence (AI) is going to have on business in the near future. Much less has been written about how, exactly, companies should get started with it. In our research and in our book, we begin by distilling AI down to its very simplest economics, and we offer one approach to taking that first step.
We start with a simple insight: Recent developments in AI are about lowering the cost of prediction. AI makes prediction better, faster, and cheaper. Not only can you more easily pr [...]
I got an early start in business. By the time I was 17 years old, I was a partner in a fast-growing company, and when I decided to hire a close friend of my father’s, I was thrilled when he agreed to join.
But it was awkward from the beginning. This man had known me since I was in diapers. I struggled to think of myself as his boss. And so did he. It got really tough when he began coming in late and leaving early, falsifying expense reports, and cutting deals with customers that he didn’t tell us about until after the check was cashed. I agonized [...]
As a leader, you probably juggle many things at work and at home. You’re not alone. Most executives I coach struggle with balancing parenting and work duties. They worry that they aren’t spending enough time with their children, and they’d like to help their children learn from their experience and avoid mistakes they’ve made.
What if you could maximize your time by making progress on work challenges while spending time with your children and helping them learn important skills in the process? Given my own challenges with balancing multiple p [...]
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In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.
The playbook sounds simple: attract prospects with content relevant to each stage of their buying journey and extend offers that motivate them to contact your sales team for a demo or discussion. With online technologies and targeted lists, this should be a cost [...]
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You want to be a great boss. You want your company to be a great place to work. But right now, at this very moment, one of your key employees might be about to walk out the door.
She has consistently brought her best game to work and has grown into a huge asset. But her learning has peaked, her growth has stalled, and she needs a new challenge to reinvigorate her.
As her boss, you don’t want anything to change. After all, she’s super-productive, her work is flawless, and she always delivers on time. You want to keep her right where she is.
That’s a g [...]
Alongside popular misconceptions that healthy people do not need the flu shot and myths about the harmful side effects of the vaccine, numerous studies have shown that one of the biggest reasons people don’t get vaccinated is that a physician never recommends it. (Eighty percent of patients say they would be more likely to get a vaccination if a health care provider recommended it.)
How can we get more care providers to recommend vaccinations? Luckily, there’s a cheap, effective way: “nudging” them to do so by making subtle changes to the co [...]