Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together?
If you haven’t, I hope I can convince you to give it a try.
Some bloggers feel writing a series of posts is more daunting than writing individual posts. But it’s often easier to come up with ideas for a ten-post series than for ten standalone posts.
Here at ProBlogger we’ve run a number of series over the years, including 31 Days to Build a Better Blog, which I’ll be coming back to later in this post.
So why should you write a series of posts instead of just individual posts [...]
Tools and Techniques for Blogging While Travelling
Today I tackle a question from a listener about blogging on the road. Carmen Fellows asked about technicalities such as how to get content online and ways to access your blog.
How can you balance blogging while traveling for work or vacation? It depends on the situation, and sometimes it’s a juggling act.
While you’re away, here are seven approaches to try when it comes to blogging:
Take a complete break, and give your readers a break too
Work harder, and schedule as much as you can before you go
Highlight previous content, or [...]
If you’ve been blogging for a year or more, you might feel like you’re running out of ideas. There are plenty of great posts in your archive, but you’ve covered so many good topics already.
Where can you go from here?
Well, one place to go is… backwards.
Instead of struggling to come up with brand new ideas, look at the ones you’ve already had.
Are there posts buried in your archives that new readers would find helpful? Have some of your best posts become a little dated?
This is a great opportunity to update and republish your posts to get them in front of a fresh audience (or remin [...]
Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog.
For those of you interested in the production aspects of this video . . .
I’m happy with the visual aspects of the video considering it was shot with only the light of a window beside me (and the light changed over the 10 minutes of the video). I need to pick up a microphone as this audio is straight from the camera and will in future consider some extra l [...]
Creating a Product Library for Your Blog
In today’s episode I’m tackling a question from a Facebook group member about creating products to sell on your blog.
Kathy Farrokhzad of Horselistening.com is wondering how often she should create, sell, schedule, and roadmap new products on her blog. Is she doing too much in too little time?
Try to publish 3-4 new products on your blog each year, whether they’re courses, software, ebooks, templates or updates.
You want to avoid audience fatigue. But at the same time you don’t want to wait too long between launches. Either of these two ex [...]
Social Media Trends – Where Should You Focus Your Energy
In our last episode I covered seven trends in social media and blogging. In today’s episode I want to discuss where you should focus your energy as a blogger.
There’s so much we could do.but what should we do?
Don’t become overwhelmed and perplexed. Instead, be inspired about where to put your effort.
Should you focus on:
bots and messenger marketing?
all of the above?
And how do you decide?
Unfortunately (or perhaps fortunately) there’s [...]
Are you using WordPress’ formatting features to their fullest?
I expect you already know the basics of formatting your blog posts to make them more readable. (If you’re just getting started, you might want to check out 4 WordPress Formatting Tips to Make Your Posts More Readable for an overview of the basics.)
But many bloggers – even experienced ones – don’t realise just how many formatting features are built into WordPress.
Understanding the WordPress WYSIWYG Editor
Whether you write your drafts in the WordPress editor or elsewhere, it’s important to be familiar with the WordP [...]
Key Themes and Trends from the Social Media Marketing World Conference
In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego.
Social Media Marketing World is probably one of the biggest social media conferences in the world.
Seven main themes came about from the conference:
Facebook Armageddon: Changes have shaken up things.
Be Human: It’s time for you to be real. Ask questions, and respond personally.
Going Live: There are more platforms to choose from now.
Episodic Video: These are s [...]
Today’s post is a case study with sustainable living educator, Laura Trotta.
Laura used her blog to crowdfund more than AUD 37,000 for sustainability initiatives, including the construction of her Self Sufficiency in the Suburbs membership site and her trip to Antarctica to participate in a global sustainability program.
Here’s how she did it.
When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). I simply saw it as my main platform to inspire and edu [...]
How to Develop an Engaged Blog Audience
In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business.
Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads to more effective monetization. When people see engagement, they want to stick around and spend money.
Three ways to build engagement with your audience
Show up predictably – You need to show up regularly.
Show up mentally – Be prepared and ready to engage [...]
One of the first income streams I experimented with on my blogs was Amazon’s Associates program.
I’ve written extensively on my tips with making money through this affiliate program in my Ultimate Guide to the Amazon Affiliate Program. But today I want to update you on the results of experimenting with their OneLink feature.
One of the challenges bloggers with international audiences face is the number of Amazon stores around the world.
While it originated in the US, Amazon now has localised sites in Canada, Brazil, France, the United Kingdom, Spain, Mexico, India, Germany, China, [...]
How Updating Your Archives Can Drive More Traffic to Your Blog
In today’s episode I want to talk about a trend I’ve noticed among many experienced bloggers – tending to their archives.
Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written.
Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives.
But like any asset – your car, your home, even your body – your archives depreciate.
Go back to the first post you wrote. You’ll prob [...]