This post is by ProBlogger Writing Expert Ali Luke
You’ve finished your post, and you breathe a sigh of relief. After a quick edit you publish it to your blog, and wait for the comments, tweets, shares, or any sort of feedback.
But once again, you get nothing. There may as well be no-one reading it.
So what’s the problem? It could be that your writing isn’t as strong as it needs to be. But there’s also a very good chance the problem isn’t your writing.
It’s your formatting.
Over the years I’ve reviewed dozens of different blog posts, and most of them were fairly well written. But [...]
How and Why You Should Create Style Guides for Your Blog
In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours.
Links and Resources for How to Create a Style Guide for Your Blog
The Chicago Manual of Style
Further Reading and Listening for How to Create a Style Guide for Your Blog
10 Writing Tips to Help You Sound More Human
How and Why to Create a Blog Style Guide
How to Create a Content Style Guide to Improve Your Blog’s Quality
How to Create a Writing Style Gu [...]
As the end of the year nears, you might be thinking about plans for your blogging in 2018.
One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November.
As we plan our surveys, I thought I’d share some of the types of questions you can ask and give you a chance to share some of the survey techniques that have been successful for you too.
Types of questions you could ask:
Demographics: find out your readers’ gender, age, income, and interests. You can compare this with the analytics you get from G [...]
As you know, most blogs have a contact page. It’s one of the first pages we create when we’re building a new blog. We want people to be able to shower us in praise, offer us lucrative advertising and book deals, and beg us to create wonderful products for them, right?
Okay, so that might be stretching things a little. But we do want people to be able to get in touch with us. Blogging is about connecting with people after all.
It’s easy to add a simple form to a contact page using a WordPress plugin such as Contact Form 7, Ninja Forms or Gravity Forms (my personal favourite). But wha [...]
Originally posted as a Facebook update from FinCon in Dallas (video below)
In my opening keynote at FinCon I challenged the attendees to think about how their blog, podcast and video content could potentially be changing people’s lives.
You see, many of us see ourselves as being in the ‘content business’. But I think it’s better if we start seeing ourselves as being in the ‘transformation business’.
Great content leaves a mark on people. It moves them from one place to another.
Transformation comes in many shapes and sizes
The the creators of that content do it in various ways – [...]
As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well.
In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. We also need to keep abreast of what’s happening in our niche to stay relevant.
Trouble is, with so much content out there we could easily spend our entire blogging work day consuming it. Sure we’re learning a lot, but we need to be mindful of how much time we’re spendi [...]
Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available:
How to Approach Influencers in Your Niche (podcast episode)
How to Grow Your Blog by Interviewing Influencers
7 Powerful Non-SEO Reasons to Try Guest Posting
But in this blog post I want to talk about why you should do it.
One big reason is the diminishing returns social media is providing. Many bloggers I know are struggling to get much traction on social media. It’s becoming a very noisy space, and the algorithms [...]
This post is by ProBlogger expert Ellen Jackson of Potential Psychology
Have you ever uttered the phrase, ‘One day I’ll…’?
Of course you have. We all have.
One day I’ll schedule my social media
One day I’ll improve my web site
One day I’ll organise my images (a personal favourite)
One day I’ll start a podcast…
Next we say, ‘When…’
When I have more time
When I have more money
When inspiration hits
When I’ve developed my skills
When I feel more confident
When life is easier….
Here’s a thought: What if life is never easier? What if you never find more time, money [...]
For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful.To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.(We’ve created a template you can use to help you do this, and I’ll be sharing some examples of my [...]
Ways You Can Simplify Your Business and Increase Your Blogging Profitability
Today, I want to share two big lessons I learned this year at our Australian ProBlogger events. They were lessons I think apply to many aspects of blogging and online business.
It’s all about simplifying what you do while making more profit.
I’m heading to Dallas for our Success Incubator event and to speak at FinCon in a few days time. So I’ll be taking a couple of weeks off the podcast to travel and focus on the event attendees as much as possible.
In the meantime, dig into the archives. There are no [...]
This post is by ProBlogger writing expert Ali Luke
You’ve probably heard that your blog posts need to be “conversational”.
You may also have been told why: to create a sense of connection with your reader, keep them engaged, and make your blog sound less like a lecture and more like a discussion.
That’s all true. But making your writing “conversational” can be tricky – especially if you come from a business or academic writing background.
If your blog posts tend to sound a little dry and stilted, here are three simple ways to change things.
#1: Talk Directly to Your Reader
If you’re familiar with sponsored content as an income stream, chances are you’ve been asked for a media kit or a proposal to do a sponsored post. Unfortunately, the world of sponsored post rates and assessing the value of your site is a bit like the wild, wild west.
It can be daunting putting together a media kit, especially when you don’t have the ‘big numbers’ everyone seems to flaunt and expect. So most bloggers look at what everyone else is doing, and then create something similar. Brands can then compare one blogger to the next simply by looking at the stats they’ve included [...]