This is a guest contribution from Louisa Claire of Brand Meets Blog, a blogger outreach agency marrying brands with the bloggers who want to work with them. If you’re feeling a little overwhelmed by last week’s Partnering with Brands theme week, this might give you just the inspiration you need…
When bloggers start working with brands they tend to be full of excitement about the opportunities that come with it.
One of the biggest challenges for businesses is how to determine the ROI (return on investment) with bloggers. For every dollar they spend on marketing their busines [...]
Margot, my client, was offered a “great” job as the CFO of a fledgling unit within her company. It was a nice little step up for her, and she was thrilled by the prospect. Margot had earned this promotion by spending the previous six months running her department while her boss was out on leave. She did an exemplary job leading a vast piece of the company and was rewarded with a modest promotion. My first thought? Big whoop, Margot.
In her landmark study published in 2003, Linda Babcock found that women don’t get ahead at work because they don’t step up and ask for money and promotions [...]
Throughout the world, social media has proven itself to be a tool of the powerless to hold the powerful accountable. For many people in Vietnam, social media and blogging have become key tools as they seek to help reform their country and hold their ... [...]
Working behind the scenes, and through his widely read blog and social networking, Howard Sherman has become an important advocate of high school theater programs and productions. It was Sherman who mobilized stage professionals when the ... [...]
Seventy-seven percent of all Internet users read blogs on a regular basis, a usage rate that beats even the percentage of adult Internet users with a Facebook account, according to a social media infographic produced by Digital Insights. This finding ... [...]
David Mitchell, author of Cloud Atlas, has revealed that his next work will eschew traditional publication routes and instead be drip fed onto the micro-blogging platform Twitter in 140 character instalments. The Right Sort, a short story said to be ... [...]
Research other blogs and work out what you like about your favourite ones. Some of my favourites include Rachel Eats, Food History Jottings, Emiko Davies and David Lebovitz. Keep up momentum by posting once a week. I try to post every Thursday. [...]
Healthcare IT Leaders matches skilled IT talent to contract and full-time HIT consulting jobs. Through its blog, the company provides content, infographics, and news updates as well as insights from its Chief Medical Officer, Dr. Frank Speidel. In 2013 ... [...]
Celebrities work the same way. The more coverage celebrities and companies are getting = the more people they're being put in front of = the more potential sales. And that is how guest blogging should work. You want to be featuring you, your business, ... [...]
Ms. Hari, who left what she said was a lucrative management-consulting job in late 2012 to pursue full-time activism and blogging, responded in an interview that "I'm not doing this to make money." She added: "This is my life. This is my passion. This ... [...]
Arizona Superintendent of Public Instruction John Huppenthal acknowledged through a spokeswoman on Thursday that he visited blogs from his work computer and, on occasion, used it to post anonymous comments. The acknowledgment came after ... [...]
This blog post is authored by Joseph Sirosh. Few people appreciate the enormous potential of machine learning (ML) in enterprise applications. I was lucky enough to get a taste of its potential benefits just a few months into ... [...]