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When we talk about the importance of building strong relationships with employees, there’s a growing contingent that we often neglect: those who don’t work in the main office. This means not just the 31% of Americans who work remotely four or five days a week but also the people in satellite locations, where workers can easily feel forgotten. I’ve experienced this problem both as a manager and as an employee. For instance, when I ran a startup in San Francisco that was acquired by a company based in Toronto, I went from overseeing on-site [...]
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AI is coming. That is what we heard throughout 2017 and will likely continue to hear throughout this year. For established businesses that are not Google or Facebook, a natural question to ask is: What have we got that is going to allow us to survive this transition?
In our experience, when business leaders ask this with respect to AI, the answer they are given is “data.” This view is confirmed by the business press. There are hundreds of articles claiming that “data is the new oil” — by which t [...]
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Iwantthatroom.com.au is basically an Australian-based travel portal where you can easily find cost-saving deals to make the most exciting trip at Bangkok, Bali, Los [...]
If you’ve created one of these 7 types of products to sell on your blog, or you’re going to start offering a service to your readers, then you need a sales page.
The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts.
As an example, here’s the sales page for Digital Photography School’s Photo Magic ebook.
While sales pages don’t need to be complicated, creating your first one can be daunting. You may have seen all [...]
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Soda’s empty calories are public enemy number one in the fight against obesity, and taxes on sugary drinks are an increasingly popular tool among local governments hoping to curb consumption.
State and federal taxes on tobacco and alcohol have helped reduce consumption; local governments are simply assuming a soda tax will work in the same way. The idea is that making soda cost more will encourage consumers to drink less of it. But that only happens if retailers pass along the added cost to their customers — something that doesn’ [...]
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As AI continues to develop, a major test of its potential will be whether it can replace human judgment in individualized, complex ways. At Georgia State University, we investigated a test case where AI assisted high school students in their transition to college, helping them to navigate the many twists and turns along the way.
From the perspective of an AI system, the college transition provides intriguing challenges and opportunities. A successful system must cope with individual idiosyncrasies and varied needs. For instance, after acceptance into college, stu [...]
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Good customer service seems like common sense for businesses. But how valuable is it really?
Until now, this has not been rigorously quantified across different companies. Businesses are understandably reluctant to share their CRM and sales data, and most research in this field has been based on surveys. But as more Americans seek customer service online, social media offers a better platform for analyzing interactions between service reps and customers.
Using data from Twitter (where one of us works), we designed an experiment to study customer service inte [...]
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On January 6, 2017, JANA Partners, a New York–based activist hedge fund, and the California State Teachers’ Retirement System (CalSTRS) sent a letter to Apple’s board of directors that may change the future of activist investing. Citing a substantial body of expert research, the letter stated, “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using your products in an optimal manner.” Overuse of iPhones by children and teenagers, the letter p [...]
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Last week, Facebook CEO Mark Zuckerberg announced that his platform needs to change. Community feedback has shown that public content has been “crowding out the personal moments that lead us to connect more with each other,” according to Zuckerberg. As a result, the company says it will be focusing more on promoting posts from friends rather than from media outlets, thereby leading to more-meaningful social interactions.
While the long-term consequences for users, journalists, media, friendships, Facebook itself, and the future of democracy (see [...]
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It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one of Digital Photography School. They made me a total of over $160,000 in 2009 alone and changed my business.
Back in 2014, I wrote about the experience … and how it nearly never happened:
My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook. I also had a long long list of other excuses to put it off.
I’d never written, designed, marketed a product of my own be [...]
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We often equate developing a leadership voice with finding ways to appear more confident. We assume that our success depends upon mimicking someone else, increasing our self-promotion, or saying things louder than others. But rather than living with imposter’s syndrome, or feeling exhausted by wearing your game face all day, you can build a truer confidence by more intentionally focusing on cultivating many different parts of your leadership voice each day. Ultimately, you should cultivate enough parts of your voice so that no matter the lead [...]