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Partnering With Brands Theme Week: Marketing Yourself
  Are you a blogger who has thought of maybe doing some sponsored work on your blog, but are wondering where all the opportunities are? Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox? Well there might be lists you can get on. But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself. Be the person who starts that conversation about collaboration, and you’re well on your way to creating and cultivating long [...]
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Partnering With Brands Theme Week: Putting it All Together and Getting Started
  You have decided to work with brands on your blog to create a little income. Congratulations! You’re joining hundreds of thousands of others doing that very thing, and more than likely having a great time doing so. You’ve read all the advice, and you’re keen to get started. Let’s put it all together and get the wheels in motion. Step One: Just like we discussed in the post about media kits, get your ducks in a row. So that means knowing what you and your blog stand for, what you’re comfortable monetising, and you’re in the right headspace to do so. It [...]
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What You Need to Know About Your Stats if You Want to Work With Brands on Your Blog
This is a guest contribution from Louisa Claire of Brand Meets Blog, a blogger outreach agency marrying brands with the bloggers who want to work with them. If you’re feeling a little overwhelmed by last week’s Partnering with Brands theme week, this might give you just the inspiration you need… When bloggers start working with brands they tend to be full of excitement about the opportunities that come with it.  One of the biggest challenges for businesses is how to determine the ROI (return on investment) with bloggers. For every dollar they spend on marketing their busines [...]
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Even When Women Ask for a Raise, They Don’t Ask for Enough
Margot, my client, was offered a “great” job as the CFO of a fledgling unit within her company. It was a nice little step up for her, and she was thrilled by the prospect. Margot had earned this promotion by spending the previous six months running her department while her boss was out on leave. She did an exemplary job leading a vast piece of the company and was rewarded with a modest promotion. My first thought? Big whoop, Margot. In her landmark study published in 2003, Linda Babcock found that women don’t get ahead at work because they don’t step up and ask for money and promotions [...]
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Social media and blogging give voice to Vietnam's citizens
Throughout the world, social media has proven itself to be a tool of the powerless to hold the powerful accountable. For many people in Vietnam, social media and blogging have become key tools as they seek to help reform their country and hold their ... [...]
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How blogging and social networking saved Trumbull 'Rent'
Working behind the scenes, and through his widely read blog and social networking, Howard Sherman has become an important advocate of high school theater programs and productions. It was Sherman who mobilized stage professionals when the ... [...]
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As Social Media Content Evolves, Blogging Grows in Value
Seventy-seven percent of all Internet users read blogs on a regular basis, a usage rate that beats even the percentage of adult Internet users with a Facebook account, according to a social media infographic produced by Digital Insights. This finding ... [...]
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Cloud Atlas author to drip feed latest work via Twitter
David Mitchell, author of Cloud Atlas, has revealed that his next work will eschew traditional publication routes and instead be drip fed onto the micro-blogging platform Twitter in 140 character instalments. The Right Sort, a short story said to be ... [...]
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How to start a food blog: everything you need to know
Research other blogs and work out what you like about your favourite ones. Some of my favourites include Rachel Eats, Food History Jottings, Emiko Davies and David Lebovitz. Keep up momentum by posting once a week. I try to post every Thursday. [...]
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Healthcare IT Leaders Announces Best Healthcare IT Blogs of 2014
Healthcare IT Leaders matches skilled IT talent to contract and full-time HIT consulting jobs. Through its blog, the company provides content, infographics, and news updates as well as insights from its Chief Medical Officer, Dr. Frank Speidel. In 2013 ... [...]
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How Working Hard For A Nofollow Link In A Guest Post Pays Off
Celebrities work the same way. The more coverage celebrities and companies are getting = the more people they're being put in front of = the more potential sales. And that is how guest blogging should work. You want to be featuring you, your business, ... [...]
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Activist or Capitalist? How the 'Food Babe' Makes Money
Ms. Hari, who left what she said was a lucrative management-consulting job in late 2012 to pursue full-time activism and blogging, responded in an interview that "I'm not doing this to make money." She added: "This is my life. This is my passion. This ... [...]
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