Influence

How You Can Use Your Influence to Help
Today on the blog we have Sarah Rosberg who founded the Australian Headquarters for charity Rafiki Mwema. I’ve interviewed Sarah to get a charity’s perspective on how you can best help them with your influence as a blogger. Sarah’s tips include the kinds of activities you can do that help (with some great examples), how to choose a cause to support and how to overcome some of the challenges of working with a charity. {trigger warning to child sexual abuse} LG: Tell us a little about how you started Rafiki Mwema and what it does? SR: Rafiki Mwema was born from the need to support very y [...]
8
Like
Save
Lobbying Is Not Enough to Build Influence Among U.S. Lawmakers
Every budget item should justify its existence. But when it comes to influencing federal policy, companies don’t always used the right yardstick—or any yardstick at all—for determining and improving return on investment. A firm may have seen success on past legislation, but how much of that outcome had to do with our company’s engagement? And how will we fare in the next policy fight? With so many moving parts in the policy space, determining a Washington strategy (and a budget) can seem equal parts art and luck. Enter the concept of a Washington brand, which is the mea [...]
44
Like
Save
How to Monetise Your Influence Type: Micro-influencers
Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. This time we’re going to take a look at the other end of the spectrum. Most of us fit into the category of “micro-influencer”, and it can be an exciting place to be! Who are Micro-influencers? Call them what you will – micro-influencers, long-tail influencers, the “Power Middle” – who are they and why are they getting so much attention? There is no one defining characteristic or measurement that define [...]
41
Like
Save
Measuring Your Employees’ Invisible Forms of Influence
Companies are always looking for the best ways to assess the potential of employees. Managers want to understand how their teams contribute to the organization, and they want to identify high performers and potential leaders along the way. Many know and use the nine-box model, for example, to map past performance against future leadership potential. The people the model identifies as those with the most promise are often the ones a company will invest in through additional training and talent development programs. But are these measurement methods still valid? Just as our workplaces have [...]
15
Like
Save
How to Monetise Your Influence Type: Platform-Specific Superstar
When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. There is more to influence than just audience numbers though, which is good news for the majority of us! Different influence types means there are different ways to monetise your influence as well. In this series we’ll take a look at which monetisation strategies better suit your influence type. Hopefully you’ll find something that works in your particular situation, or a mix of strategies you can use do you don’t have all your eggs in one basket. In each context [...]
7
Like
Save
Research: How Investors’ Reading Habits Influence Stock Prices
A cornerstone of efficient and transparent markets is freely available information. Information drives financial activity, and ensuring equitable access to that information is seen as critical to a well-functioning marketplace. But does the mere action of placing a piece of financial news in the public domain make it readily seen and efficiently reflected in stock prices? According to my and others’ research, not necessarily. In 2001 professors Gur Huberman and Tomer Regev of Columbia University drew attention to a peculiar sequence of market reactions to news regarding a cancer research [...]
37
Like
Save
How Leaders Can Help Others Influence Them
Recently, I was talking with a senior leader from a world-class global learning and development company. We were discussing his firm’s approach to teaching leadership. He was talking about how to help leaders influence others. I asked him, “Do you also teach leaders how to be influenced by others?” He thought for a moment and replied, “No, we really don’t.” This is a fundamental gap in leadership approaches. Over the years, we’ve shifted from thinking of the leader as hero, to thinking of the leader as visionary, strategist, creator of culture, and tea [...]
26
Like
Save
How to influence your manager when you're never both in the same office
Scott Berkun started his career and spent nearly a decade at Microsoft. He rose to become a lead program manager, running a team that worked on Internet Explorer. But in 2010, he was offered a job at the company behind the blogging platform WordPress. [...]
29
Like
Save
Blurred Lines: How Work and Life Demands Influence Burnout
Work and home demands both factor into and influence burnout. ... Search form. Search. All Content, Article, Blog, Blog Entry, Collection, Condition, Magazine Issue, Page, Profile, Self Test, Topic Page. Stay. Find a Therapist. [...]
30
Like
Save
Office Politics Is Just Influence by Another Name
Most of us cringe when we think about office politics. It’s a disgusting, immoral mess that we try to avoid. After all, who wants to participate in backstabbing, lying, cheating, blaming, sucking up, and playing people against each other? Or maybe you take a slightly less offensive view of office politics and see it as controlling agendas, building covert alliances, protecting access to key leaders, and holding “meetings before the meeting.” No matter what your take, it’s not surprising that honest people don’t want to get involved. But are politics at work inhere [...]
41
Like
Save
What we learned (or didn't) about blogging for influence in 2014
We want Politics of Poverty to reach those Oxfam America is trying to influence—US policy makers, other policy experts and thought leaders, i.e. the “grass tops.” We don't want it to be an organizational bulletin board, or a way to solicit the general ... [...]
8
Like
Save
Cision: Converting influence to sales through better blogger outreach
Marketers are therefore increasingly looking to bloggers as the new influencers to support their communications and SEO strategy. However, unlike B2B marketing, working with bloggers demands a different approach – an interpersonal one with just the ... [...]
39
Like
Save
 
  Advertisement
Skip Ad
Skip Panel
 
Skip Survey
Test
Name
Email
×
It would be awesome to hit "like" or "share" and start playing.