Reading

Irresistible Reading: Psychology’s 6-Tip Guide to Great Writing
There is plenty of great advice around for creating compelling blog content. We read it, but knowing something and doing it are two different things. The missing link is often understanding the why. Why is great writing irresistible to your reader? And how to you do more of it? Here’s six tips from psychology for creating content your audience can’t resist. Tip 1: Don’t write like a psychologist It has taken me years to unlearn the habits of indecipherable academic writing. Dry, disinterested and difficult to read, it’s the opposite of clear communication. “Your reader should be pers [...]
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Stop Reading Lists of Things Successful People Do
Who doesn’t love a “how to succeed” list? They’re fun to read and easy to share, which perhaps explains why there are so many of them. And the advice they give often sounds reasonable: The World Economic Forum published a post, in cooperation with Business Insider, listing 14 things successful people do before breakfast. It includes items such as drinking water and making your bed. A list that Forbes published claims every successful person shares this quality: “They know when to stay and when to leave.” This list, from Entrepreneur, advi [...]
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Research: How Investors’ Reading Habits Influence Stock Prices
A cornerstone of efficient and transparent markets is freely available information. Information drives financial activity, and ensuring equitable access to that information is seen as critical to a well-functioning marketplace. But does the mere action of placing a piece of financial news in the public domain make it readily seen and efficiently reflected in stock prices? According to my and others’ research, not necessarily. In 2001 professors Gur Huberman and Tomer Regev of Columbia University drew attention to a peculiar sequence of market reactions to news regarding a cancer research [...]
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Reading Roundup: What’s New in Blogging Lately?
The sun is shining in Melbourne, and productivity/spirits/motivation is high. I hope you’re feeling the same wherever you are, and you kick some pro blogging goals this week! Facebook Now Lets Broadcasters Restrict Their Live Audiences By Age, Location, Gender | Marketing Land Specific targeting can only be a good thing – particularly if you want views over reach. 4 Ways to Engage Your Followers on Snapchat | Entrepreneur They’re there (I assume!) so you may as well try and make it a two-way Snapchat street. How I Turned a $15 Article into a 7-Figure Income | Inc For when you [...]
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Why No One's Reading Your Marketing Content
Blogging for sites that allow contributors to run columns on a case-by-case basis requires more persistence and even stronger writing, but such outlets generally have more engaged, more targeted, and often larger audiences, as well as more credibility ... [...]
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Stop Reading, Start Doing. Now.
I’m going to hazard a guess that you are here at ProBlogger.net because you want to know how to make a blog a success. With a successful blog, you can make some money, right? With the knowledge you glean from here and other places, you’re hoping to take your blog to the next level. But I think that’s where a lot of us get stuck. With the knowledge. We may in theory know what it takes to create great content, find readers, nail social media, and run a much-loved blog. But we may also stop short of actually putting that knowledge into practice. And what is the point of having [...]
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If You Love Serial, You Should Be Reading This
Her first post about the show—she plans to recap the segments as they unspool, with a promise not to “spoil” anything, out of respect for the work Koenig and her colleagues are doing—is heartbreaking, not necessarily because it reveals a miscarriage ... [...]
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